Helena Fernandez — Operations & Analytics

Why Me

"I work remotely because I work best that way — focused, autonomous, and fully committed. E-commerce is not just a sector I've worked in, it's one I'm genuinely passionate about. I don't look for tasks to complete — I look for problems to solve and ways to make things better than I found them. If you're building something, I want to grow with it."

About Me

A decade of getting
things done.

I'm the kind of professional who doesn't wait to be asked twice. Over 10+ years across Brazil, Portugal, and the US, I've built a career around getting things done well — managing operations, supporting clients, and keeping everything organised before anyone notices it wasn't.

For 5 years I worked remotely for a US-based e-commerce company entirely in English — conducting brand and listing audits across multiple storefronts and sub-brands, running A/B tests, editing front-end code (HTML/CSS, Shopify Liquid), and managing Etsy and Shopify operations end-to-end. I thrive under pressure, I love a good system, and I tend to solve problems before they become problems.

Now I'm building on that foundation with data skills — Google Data Analytics certified, working with Power BI, Looker Studio, SQL, and Python. Because operational people who understand data don't just keep things running — they make them run smarter.

10+

Years of professional experience

Countries worked in — BR · PT · US

Remote work for US company in English

Languages — EN · PT · ES · FR

Toolkit

What I bring
to the table.

Operational reliability meets growing analytical capability — the combination modern teams actually need.

📊

Data & Analytics

Google Data Analytics ✓ Power BI Looker Studio Excel & Google Sheets SQL (Basic) Python · Pandas (Intro)

🎯

Support & Communication

Client Communication EN/PT Email & Inbox Management Help Desk Support Ticket Management Escalation Handling Zendesk

⚙️

Administration & Ops

Google Workspace Office 365 Notion Calendar Management Process Documentation Social Media Management Market Research Shopify · Shopify Liquid HTML/CSS A/B Testing Brand Auditing

🌍

Languages

Portuguese — Native English — Professional Spanish — A2/B1 French — A2/B1 Async Communication Cross-cultural Teamwork

Experience

Where I've been
making things work.

10+ years across three countries. Every role built on the last.

Feb 2021 — Feb 2026 · 5 yrs

Virtual Office Assistant

SpeedyOrders · Part-time · Remote — United States

Provided remote virtual assistance for a US-based e-commerce company entirely in English across 5 years. Conducted ongoing brand and listing audits across SpeedyOrders and its sub-brands — covering product listings, brand consistency (colours, logos, visual identity), page quality, and SEO descriptions on Etsy and Shopify. Ran A/B tests on listings and product pages, identifying underperforming elements, proposing solutions, and implementing approved changes. Reviewed and edited front-end code (HTML/CSS and Shopify Liquid templates) to support site functionality and brand alignment. Also handled research, data organisation, client communication, inbox management, and calendar coordination across time zones.

EtsyShopifyShopify LiquidHTML/CSSA/B TestingBrand AuditsSEOGoogle WorkspaceNotionRemote / Async

Oct 2018 — Feb 2021 · 2 yrs 5 mos

Retail Salesworker

Sport Lisboa e Benfica · Full-time · Lisbon, Portugal

Customer-facing role at one of Portugal's most recognized sports brands. Managed daily sales, customer service, cashiering, loyalty campaigns, membership fee processing, and championship ticket sales. First-hand experience in European retail standards and customer relationship management.

Customer ServiceSalesEU Work Experience

Aug 2014 — Feb 2018 · 3 yrs 7 mos

Administrative Assistant + Help Desk + Campus Tour Guide

Universidade Veiga de Almeida · Full-time · Rio de Janeiro, Brazil

Three concurrent roles within the same institution. Managed library operations, cataloging, financial transactions, and event organization. Provided online help desk support via university website chat. Led campus tours for high school students from invited institutions.

Office AdministrationHelp DeskEvent Coordination

Contact

Let's build something.

Open to fully remote roles in Customer Operations, Virtual Assistance, or Data/Ops positions with EU or US-based companies. EU citizen with Spanish nationality — no visa or sponsorship required.

Open to opportunities — available now

✉️

helenamsfperezz@proton.me